Twitter is one of the most popular social networking sites, which you can use to connect with family and friends, interact with colleagues and associates, and engage with existing and prospective customers.
Twitter is also an ideal tool for social media marketing. As you get more Twitter followers, your tweets get more visibility and your brand gets promoted. Here are some important steps to follow if you want to get more Twitter followers:
1. Complete Your Profile
The first thing you need to do to gain a massive Twitter following is complete your profile with a great bio and a nice picture of yourself. Keep your bio simple and compelling. Bear in mind that people will not just follow you without reading your bio first, so try to make it catchy.
Make sure your photo is attractive and of high quality If you can, choose a picture that draws a viewer’s attention and encourages people to click it so that people browsing user lists notice and follow you. This is a vital part of improving brand recognition, whether your brand is a trademark or just yourself.
If you are using Twitter as a company and want to share your brand, you need to upload your logo instead of a personal photo. Additionally, you should avoid changing the logo too frequently; this will only lead to confusion among your existing and potential followers, and may make people think that the account is not genuine.
2. Twitter Buttons
Adding Twitter buttons to your blog is one of the best way to get more followers. If you have Twitter buttons on your website, your readers are more likely to share your content and connect with you on Twitter.
The Follow Button will allow your readers to easily follow your Twitter account direclty from your website, while the Tweet Button will make it easy for your readers to share your articles with their followers.
3. Similar Interest
Search for people who tweet in the same niche as you. For example, if you are into perfumes, whether as a hobby or a business, look for people who mention your favourite cologne, your competitors or even your brand. Reply to their tweets and follow them. Your response will appeal to them, and will let them know that you have something in common – and that may entice them to follow you.
If another user posts something useful, it is always good to retweet the post. Doing so is a triple advantage for you: it encourages more followers within the same niche, it helps you provide something valuable to your existing followers, and it shows respect and appreciation to the original tweeter.
4. Follow Other People
Following people is good, especially if you are following people who follow people who share the same interests. It sounds confusing but it is important because, if you want to gain more followers on twitter, it is a good way of increasing your circle of influence and popularity beyond targeting high-influence accounts.
If you are a game enthusiast, for example, you can follow people that follow another game enthusiast who has a huge number of followers (who you should also follow). By making friends with someone who has a smaller following, you are quite likely to gain followers in that person’s circle of influence because they see you share their passion. You also benefit because any of those people could retweet your posts and spread your brand’s recognition and influence to their own followers.
5. Tweet Every Day
This is an essential step in getting more followers. While it is time consuming and difficult to tweet every day, it is very important that you do. It makes sure your followers know that you are very active, lively, and up-to-date.
But you also should not compromise quality with your daily tweets; it is not the quantity that matters, but the value in those 140 characters you publish. Respect your followers’ reading time or they will unfollow you.
6. Post Compelling Tweets and Ask People to Retweet
If you want to be credible in your niche or topic of interest, your tweets should always be informative, fun, and valuable to your followers. Remember that these people follow you for a reason – to gain some value from you.
Therefore, keep giving them a reason to follow you. Do not disappoint them with low quality rubbish and irrelevant posts that do not mean anything to them; instead, commit to always sending something useful and keep them glued to your feed.
7. Use Hashtags
Hashtags are a good way to gain more Twitter followers. You can search for the tweets that are trending in the world or in your region, and tweet using the same hashtags. When you use popular hashtags, your tweets will gain more exposure and visibility, and that will help generate more followers.
8. Unfollow People Who Haven’t Followed You Back
This is tough, but you need to regularly unfollow people that do not follow you if you want to get more Twitter followers. This is because Twitter imposes a follower limit on all accounts.
You may only follow a maximum of 2,000 Twitter users before you hit the limit. After that, you will not be able to follow any more unless you have more than 2,000 followers yourself. Therefore, you should unfollow people who do not follow you back: by culling these accounts, you make space for others who will follow you in return and expand your circle of influence.
9. Repeat Your Most Popular Tweets
Remember that popular tweet that lots of people retweeted? Look for it and tweet it again. By repeating those updates, 8-12 hours apart, people who missed your first tweet will see it, and the tweet will likely catch their attention. If it does, you improve the chance that these people will follow you.
It is important not to spam your popular tweets, though. If you overdo the repetition, people will notice and that will put your credibility in jeopardy.
10. Use Twitter Tools
There are many Twitter tools available that will help you get more twitter followers or at least make it easier for you. Hootsuite is one such tool which automatically builds up your Twitter followers. It lets upload, schedule, and share videos, photos, and GIFs on Twitter.