Whether you’re running a newsletter or managing subscription lists, you need the tools to turn casual visitors into regular readers. Thankfully there are a variety of email marketing tools that are perfect for the task.
Below we’ll look at three of the most popular email marketing tools available today, and how they stack up to each other in terms of ease-of-use, features, and overall presentation.
For anyone involved in email marketing, subscription lists, and RSS feed management, Feedblitz is an all-in-one solution. Built specifically for bloggers, this tool aims to provide a flexible marketing solution for both beginners and pros alike. It includes all the fundamentals of email marketing software including scheduling, auto responders, and monetization options. You’ll also find enterprise-level feed management and comprehensive RSS capabilities, making this truly a one-size-fits-all solution.
Although the premium version of Feedblitz will set you back a few dollars, there’s a 30 day free trial available. The cost of the premium version of the software depends on the number of unique email subscribers you have, and includes unlimited messages, unlimited surveys, unlimited RSS, and best of all no surprise fines and fees.
Similar to FeedBlitz, AWeber supports many of the same standard features. As one of the most popular auto-responder software suites on the market, this app allows you to send automated messages to your subscription list, working similarly to a standard RSS feed. The follow-up auto-responder allows you to send sequences of emails automatically without the need for micromanagement, allowing this to be a far more hands off email management solution. And unlike its competitors, there’s an emphasis on mobile support, with several hundred fully responsive email templates.
Another thing that sets AWeber apart is its email tracking capabilities. It only takes a few seconds to figure out who opened what emails, what links they clicked, and what the total sales, unsubscribes, and overall results of those clicks were. This also allows you to track individual clicks within an email, displaying they used link from your domain.
And last but not least, AWeber prides itself on providing customer support from real people, making it a strong solution for anyone with limited technical expertise. Although not quite as intuitive as MailChimp or Feedblitz, AWeber does include access to a free 10 part tutorial series that can help ensure you’ll be able to get the most out of software.
As one of the most popular email marketing suites in the world, you’ve probably already heard of MailChimp. Similar to AWeber, MailChimp provides you with detailed subscriber profiles that can help you track individual engagement and activity. This personalization is paired with complete automation that allows you to set triggers a stun activity, to learn more about how your readers access your content, and how to build engagement. But unlike its competitors, MailChimp also comes with even more advanced analytics to help track your subscribers.
If you have any measure of skill as a web designer, you’ll probably find yourself preferring MailChimp over AWeber. That’s because MailChimp gives you fairly extensive control over form design, either from scratch, or from their professionally designed GUI to help ensure your forms look fully professional.
Although you can find just as many easy to use templates like you can with AWeber, they’re far easier to customize and set up with MailChimp.
Another advantage of MailChimp is that its auto responders can be set to respond to certain triggers. For example, you can set them to create a subset of an email list that will receive any follow-up email based on when they signed up for your newsletter. This allows you to differentiate between your recent subscribers in your longtime fans when sending out autoresponder emails, which is something AWeber can’t do.
Unfortunately, the one thing MailChimp lacks any substantive degree of customer support. Apart from their self-help database, you’ll find yourself having to wait up to a full business day for an email response. But because of how intuitive it is to use, it’s also fairly unlikely that you’ll end up needing any help making the most of your time with MailChimp.